What's in a Brand?

“A brand is not a logo. A brand is not a product or a visual identity system. A brand is a person’s gut feeling about a product, service or organization.”—Marty Neumeier

The above quote expresses to me the essence of what a brand truly is. Peoples experiences with an organization are the building blocks that establish their feeling toward your organization.  It takes numerous positive experience to entrench a good image but only one bad experience to tear all of the block down. It is for this reason that consistency of action, attitude, and performance is crucial for constancy of feeling.

I think the importance of being consistent is further driven home by this quote:

"Organizations can give life to brands, nurture and influence them, but they cannot control how people perceive them. Ultimately, it is the people who come in contact with or consume a brand’s services who determine that brand’s meaning and value."

After reading the Marketing and Style guide, the two things I learned that stuck out to me most were:

1. The numerous places methods that are available to us to advertise such as the TVs by Jamba Juice, advertising through the service squad, and WSC table tents.
2. That working with an advertising consultant must begin more than 5 weeks before an event. I just never realized that the timeline for advertising was so long. It is something that is very important to keep in mind.